Product Overview

Discover the exquisite taste of freshly ground Uji Matcha "Toyoun," elegantly packaged in a convenient 30g can. Sourced from the renowned tea fields of Kyoto, this matcha promises to deliver an authentic Japanese tea experience with every sip. The vibrant green powder not only appeals to the palate but also serves as a delightful visual treat, making it an ideal choice for matcha enthusiasts and a thoughtful gift for tea lovers alike.

A Rich History

Founded in the 41st year of the Meiji era, Shinoya Tea Shop brings over a century of expertise in matcha supply and Japanese tea specialization. Our dedication to quality has been nurtured through generations, ensuring that each can of matcha embodies a legacy of tradition and meticulous craftsmanship that sets it apart in the world of Japanese tea.

Flavor Profile

The "Toyoun" matcha boasts a robust umami flavor complemented by a delicate sweetness, distinguishing it from other varieties of matcha. With medium caffeine content, this matcha is an excellent choice for both invigorating mornings and calming afternoons, allowing you to relish its rich benefits at any time of day.

Versatile Uses

This finely ground matcha is perfect for various culinary applications, elevating your dining experience. Whether you're whisking it into a traditional tea ceremony, crafting a creamy matcha latte, dusting it atop ice cream, or incorporating it into your favorite baked goods, the "Toyoun" matcha is guaranteed to enhance any dish with its lush flavor and vibrant color. Here are some suggested uses:

• Traditional Matcha Tea: Perfect for a serene tea ceremony.
• Matcha Latte: Whisk with milk for a creamy beverage.
• Baking: Add to cookies, cakes, or muffins for a unique flavor twist.
• Ice Cream Topping: Sprinkle over vanilla or chocolate ice cream.

Sourcing and Quality

Our matcha undergoes a meticulous shading process lasting approximately 40 days, enhancing both its flavor and color. By being freshly ground daily using traditional stone mills, our Uji matcha retains its aroma and taste, ensuring you receive a product that truly embodies the essence of Uji tea. This dedication to quality and freshness reflects the art of Japanese tea-making, a craft that has been perfected over centuries.

Storage Instructions

To ensure the longevity of the flavor and vibrancy of your matcha, store it in a cool, dry place away from strong odors. Proper storage is crucial to maintain the rich green color and aromatic profile of your matcha, allowing you to enjoy its premium quality for an extended period. Consider using an airtight container to further protect it from moisture and light.

Cultural Insights

Matcha is an integral part of Japanese culture, traditionally celebrated in the Tea Ceremony (Chanoyu). This ceremonial practice not only emphasizes the appreciation of the tea's flavor but also encourages mindfulness and the beauty of simplicity. The unique process of matcha preparation enhances the user's experience, transforming a simple act of drinking into an art form.

Comparison or Advice

When selecting matcha, consider its origin and the cultivation methods used. Uji, a region in Kyoto, is known for producing some of the highest quality matcha in Japan due to its ideal climate and soil conditions. The "Toyoun" matcha stands out not only for its rich flavor but also for the traditional crafting techniques employed at Shinoya Tea Shop, ensuring a product that is both authentic and of unparalleled quality.